My Resume

Grace Hill

Led a high-performing team of product and content marketers across Grace Hill's multi-product B2B SaaS real estate software portfolio, including LMS, policy, reputation management, surveys, virtual tours, and mystery shopping solutions. Responsible for driving ARR growth through comprehensive demand generation, nurture, retention, and go-to-market strategies. Partnered with Product, Sales, and Customer Success teams to align programs to company revenue goals.

• Increased marketing-influenced revenue from 25% to 65% which supported company revenue growth from $35M to $80M, including a 3x increase in annual new system bookings from $4M to $12M in three years.
• Established product positioning and value-based messaging frameworks across all solutions, updating content across all channels and increasing website demo forms by 300%.
• Led 24 successful tier 1 and tier 2 GTM launches, defining value propositions, competitive differentiation, and omnichannel execution strategies.
• Built and launched a Marketing Resource Center with 200+ sales enablement assets including battlecards, pitch decks, solution briefs, and toolkits to support Sales, Customer Success, and demand generation.
• Transformed a static PDF training course catalog into a digital, lead-generating content experience that improved engagement and inbound interest.
• Recognized with the 2023 "Above and Beyond" award and 2024 "Sales Impact" award for revenue contribution.

ECI Software Solutions

Appointed to manage key aspects of the Lumber and Building Materials (LBM) division, with global responsibilities across North America, APAC, and EMEA. Leveraged a process-driven mindset to drive growth, scalability, and operations optimization across a complex, multi-region business.

• Identified opportunities to standardize and improve division processes, driving implementation of operational changes across the organization.
• Collaborated cross-functionally with operations, finance, legal, and marketing to execute division objectives.
• Supported leadership in integrating acquisitions into the division's global operation.

ECI Software Solutions

Led all aspects of marketing for ECI's Building & Construction Division, spanning demand generation, product marketing, content strategy, and customer marketing across a multi-product ERP portfolio. Drove $20M in annual new revenue bookings through marketing-attributed programs and owned the marketing budget. Developed and executed global marketing strategy across North America, APAC, and EMEA.

• Defined target market segments, buyer personas, and customer journey maps to inform product positioning and go-to-market strategy across current and acquired products.
• Built comprehensive sales enablement program including solution videos, presentations, product overviews, webinars, digital and print advertising, web content, trade show promotions, client testimonials, and social media content.
• Served as the sole marketer for the division before transitioning into a dedicated Product Portfolio Manager role, partnering with a field marketer to collectively own division-wide marketing strategy and execution.
• Selected for the company-wide High Potential Employee Program, awarded the Excellence Award for Demand Generation, President's Club, and Division Marketer of the Year.

Acsellerate Solutions / ECI Software Solutions

Joined a B2B SaaS sales intelligence and CRM startup, building the marketing function from the ground up. Helped grow the business to the point of acquisition, then successfully integrated the Acsellerate brand into ECI's portfolio while maintaining customer trust and continuity.

• Developed brand positioning, GTM campaigns, and customer retention strategies that drove revenue.
• Created a comprehensive customer enablement library including training courses, recorded videos, help documentation, and GTM launch materials to support onboarding and long-term adoption.
• Managed all marketing functions to achieve business growth and profitability objectives.

SCS Office Supply

Led sales and marketing for a $20M B2C office supplies company, managing a team of 20 sales representatives across Pennsylvania, New York, and Florida. Built the sales structure, process, and performance management system from the ground up.

S.P. Richards

Drove sales and marketing strategy for the northeast division of a national office supply wholesaler across 9 locations from Richmond, VA to Boston, MA. Partnered with GMs to manage 20 B2B sales representatives and deliver strategic sales and marketing consulting to local independent distributors.